Yogamatters
Opportunity: Operating since 1996, Yogamatters has carved a remarkable niche in a very competitive fitness market as the UK’s largest independent Yoga, Pilates & Activewear retailer. Our task was to reposition and evolve the Yogamatters identity, allowing them to compete at a new level and drive the team’s ambitions for the brand..
Solution: As an online retailer first and foremost, we knew their brand experience needs to work all the harder. We worked closely with the Yogamatters team to evolve their identity across all touch-points, including the launch of their new eCommerce site and own-label range of products.
The lotus logo mark forms the basis of a new universal brand. The ‘vegan’ colour palette and dynamic font family add further versatility and support the Yogamatters core values of community, personal journey and natural beauty. We also applied the identity across a debut range of ‘Everyday’ products. Packaging is printed on 80% PCW (Post Consumer Waste) stock using UV inks, and avoiding one-use plastics. Dedicated to nurturing the best brand experience, Yogamatters continues to engage personally with their customers whilst prioritising their impact on the wider community and environment.
We’ve been happily working with Toby and his team for over 4 years and have enjoyed being on a continued journey together. Toby was instrumental in the rebrand of Yogamatters in 2016 which marked the beginning of a big brand shift in our business, a positive turning point that ultimately enabled us to move forward with other business initiatives. Overall TMC produce great work for us, work to deadline and offer us the flexibility we require. Most importantly for us, the team at TMC bring positive energy and design discipline to our creative projects which is always helpful when managing subjectivity.
Twanna Doherty, Managing Director, Yogamatters
