Health Quota

Opportunity: Health Quota is a Swiss gym and fitness community, promoting lasting mind-body strength through physical, mental and nutritional well-being. HQ’s brief was clear and ambitious. Redefine a tired and undifferentiated CrossFit space, drive reappraisal with a valuably different branded proposition and help drive engagement and profit.

Solution: TMC created a new brand world for Health Quota including a fresh brand identity, online hub, marketing collateral and environment branding. HQ’s new logo mark is inspired by their endless energy – running track lanes are created using geometric shapes and three bold lines. These shapes are extended throughout all brand assets and a large-scale vinyl design covering the exterior of the building. Blended with bold and motivational typography, a punchy colour palette and strong photography, these elements come together to create an undeniable kineticism and immediate impact for the Health Quota brand.