The Food Waste Farmer is a groundbreaking business committed to reducing commercial food waste and creating a sustainable, circular food system. They collect food waste from leading UK restaurants, use innovative soil technologies to compost it, and grow organic produce to return to the kitchens. This full-circle approach reduces CO₂ emissions, optimises land management, and delivers high-quality, flavourful ingredients. Our studio supported The Food Waste Farmer by developing their brand strategy, visual identity, website design, and print assets, helping to bring their mission to life and communicate their vision for a more sustainable future in the food industry.

Our approach centred on sustainability, authenticity, and craftsmanship. Renaming the brand to 'The Food Waste Farmer' highlighted Founder Igor, clearly communicating the mission with a friendlier, more authentic personality.

We shifted from a corporate logo to a wordmark inspired by vintage letterpress type, with textured irregularities that evoke the charm of farm crates. The mix of serif and sans-serif fonts adds personality, while the stacked arrangement creates a flexible, adaptable mark.

We crafted a colour palette inspired by the earth and fresh produce, anchored by the brand's signature Brassica Green and a striking blue-green accent. The typography marries multiple styles to build on the logo's same attractive irregularity. The custom letterpress type is also carried forward to add texture and personality to key artworks and marketing call-outs, bringing a creative, fresh energy to communications.

We crafted a striking suite of illustrations, rich in texture, as though hand-printed with layers of colour on an old press. Anchored by the brand’s earthy dark green, these dynamic artworks seamlessly blend with the custom typeface, infusing the brand with vibrant energy and rustic charm. Full of personality, they bring a unique, tactile quality to the visual identity, making a lasting impression across all touchpoints and communications.

We designed a sleek brochure website for The Food Waste Farmer, bringing the visual identity to life in a no-nonsense, elegant digital experience. Parallax effects make illustrations interact seamlessly with other elements, accentuating content with charm and depth. The site showcases the brand's mission, partners, and press while serving as a primary hub for new business and media inquiries.