Building a brand that resonates with a market of people whocare about the planetwithout compromising on design and quality.
Soakin are a British brand who specialise in ethically sourcing only the highest quality, 100% pure natural salts. The production and sourcing process is carefully managed to ensure everything meets the highest standards both socially and environmentally. Soakin asked us to design a scalable visual identity and packaging system that showcases these efforts and celebrates the pure, all-natural products.
Core Elements
We built an identity defined by its use oftexture and pattern.
Soakin’s graphic minimalism is embodied in its logotype. The clean type design plays with condensed and open round letter forms to create a luxury but still friendly mark. The 'O' falls below the core baseline, as if sinking into water. This is expressed in the custom logo animation.
The identity's simple luxury codes meant that Soakin could market to a much larger audience of people. Many of these new customers weren’t specifically seeking out all natural products but found it in the clean, striking packaging of Soakin.
Print and Packaging
The packaging is crucial in defining the Soakin brand as thenatural, positive bathroom essentialfor tangible luxury.
Solid colour salt crystal designs splash across the semi-opaque packs, framing the crisp block colour information panels. In this way, the design, product and packaging are all visible and interact to create a striking collection.
The packaging can be reused and refilled – we designed endearing language and the iconic ‘hold onto me’ mark to give a voice to the resealable pouches and encourage consumers to reduce waste.
