Introduction

A new illustrative world mixing fun, flavour and cooking for kids. Sid & Nancy is a monthly subscription box that brings families together through hands-on cooking and playful learning. From concept to launch, we helped Sid & Nancy build a bold, characterful brand designed to inspire young minds and messy kitchens.

Logo Design

The logo captures the beautiful chaos of family cooking. At its centre are playful, single-line illustrations of the founders’ children—Sid caught mid-mishap with a cupcake on his head, and Nancy with a grin full of mischief. The mark is paired with a custom, youthful script that feels hand-drawn and heartfelt, celebrating creativity, curiosity, and connection through food.

The logo system includes stacked, horizontal and icon-only formats—each optimised for packaging, print, and digital. This modularity ensures consistency across everything from recipe cards to social posts.

Core Elements

Rooted in the warmth of family life, the identity combines ingredient-inspired colours with type that’s both readable and full of personality. Clean, open letterforms support younger readers, while a custom script injects spontaneity—perfect for highlighting steps, tips, and playful moments across the brand.

Brand Illustrations

We brought Sid and Nancy to life through expressive, character-led illustrations inspired by their real personalities—Sid the fearless adventurer, Nancy the sharp, food-loving trickster. A full set of poses and expressions allows the brand to tell rich stories with ease, creating a world that feels personal, playful and alive.

Rooted in a love of food and family connection, the illustration style is purposefully loose and approachable—encouraging kids to colour, customise, and create. Clean linework makes space for imagination, while bursts of bold colour direct focus and support wayfinding across every recipe and activity.

Print & Packaging

Every element of the packaging was designed to be interactive, reusable and full of surprises. Kids can colour it in, cut it up, and transform it into decorations, seed trays, or even bug hotels. Seasonal illustrations and themes keep the unboxing experience fresh month after month.