The PrepTrack Foundation is a registered charity building user-centric tech to supportHIV preventionandsexual wellbeing.
To help achieve this goal, we aim to design a new identity that reflects the organisation’s bold character and original product, whilst bringing the brand up to date in an engaging and memorable way.
The Logo Evolution
An iconic brandmark, built on the ideas ofprotection, ownershipandpride.
The logo mark combines the protective shield motif with the brand’s ‘P’ initial, and stands proud with an added 3D perspective. This is paired with a clean, sans-serif logotype that redefines the brand name by introducing a second initial with the uppercase ‘T’.
All elements come together to create something that feels contemporary, empowering and distinct. Most importantly, the whole design remains ‘discreet’ and not explicitly tied to medication, sex culture or a particular gender.
Core Elements
The visual identity translates across channels seamlessly, with core elements buildingvaluable consistencyandbrand recognition.
An indelible colour palette, charismatic illustrations, bold type and expressive accents create a visual system that demands attention.
The warm and versatile graphic language gives scope to talk to multiple audiences without feeling immoderately gendered or (in)formal.
Communications are still able to creatively flex whilst all feeling part of the same compelling narrative. The tone and visuals effortlessly shift from humour, to science, to product specs etc. depending on the audience and application.
In a tech-dominated world and tech-product organisation, it was also important to build in a strong human element into the visual dialogue. Photography and ‘personified’ illustrations help ground all communications and reinforce PrepTrack’s core values.
We continue to build upon these strong foundations and expand PrepTrack’sbrand worldacross touch-points.
Merchandise, event design, and B2B relationship drivers all have a part to play and offer new opportunities to celebrate the PrepTrack brand and community.
