Pick Me is a personalised beauty subscription service, based between London and Geneva, Switzerland, that curates five beauty products each month, hand-selected based on users' preferences and routines. With a focus on customer recommendations and reviews, Pick Me aims to make beauty discovery effortless and exciting. They commissioned TMC to craft a comprehensive brand strategy, visual identity, and mobile-first website, all driven by user insights and research. By deeply understanding their audience, we created a seamless and impactful experience that connects with users and amplifies Pick Me's vibrant, customer-centric brand.

The bold sans-serif type is full of personality, with narrow letterforms, an off-center 'E', and a hand-drawn underscore beneath 'ME' that amplifies the call-to-action: pick me, not that one, but me. This underscore then extends across brand assets, seamlessly integrating with our bespoke 'doodle' illustrations that bring a playful, personal touch to communications and the website. The final logo is contemporary and striking, with an effortless power that ensures memorability and instant recognition.

We crafted a vibrant, gender-neutral visual identity for Pick Me, centered on the cheerful Juniper Green and accented by a playful, expressive design system. Clean sans-serif typography pairs with hand-drawn script elements to bring a personal, recommendation-driven feel to every touchpoint. Collaged-style product imagery and custom doodle illustrations echo the brand’s curated, wish-list aesthetic, tying it all together with creativity and charm. This cohesive yet flexible design language adds personality to communications without overshadowing the featured beauty brands, creating an engaging, joyful experience that resonates with Pick Me’s audience.

We set out to create a sleek, mobile-first website that redefines the Pick Me user experience. Guided by key insights from focus groups, surveys, and competitor analysis, we developed user personas, journeys, and wireframes to craft a seamless flow.

Our fresh and contemporary UI design combines beauty and function, empowering users to effortlessly discover their personalised beauty picks. The result? A standout digital experience that perfectly mirrors Pick Me’s vibrant brand and makes it easier than ever for users to discover new products.

We designed Pick Me’s packaging to delight and inspire, starting with a recyclable white mailer box adorned with a pattern of real customer reviews—celebrating the heart of their brand. The lid features playful illustrations of five beauty products, hinting at the treasures inside. A vibrant Juniper green interior creates a joyful unboxing moment, complete with tips on the lid to encourage users to explore, adore, and review their picks. Finished with eco-friendly logo tape and dynamic marketing inserts, the packaging not only protects but also amplifies the Pick Me experience.