Exclusive to the UK's independent retailers and health stores, Organic Kitchen has an unwavering committment to 100% organic, ethically and sustainably sourced foods. Each step of the Organic Kitchen production and sourcing process is carefully managed to ensure everything meets the highest standards both socially and environmentally. TMC were commissioned to rethink category standards in a vibrant and playful way across Organic Kitchen’s extensive range.

The custom type and flared forms are 'unearthed' to bring character to all of the applications and immediately help communicate the brand's values. The logo is applied consistently across the Organic Kitchen packaging, adopting different complimentary colour pairings to mark each product range. The bold type design is engineered to interact with other elements, such as the food photography and illustrative call-outs, anchoring the layout as the key focal element.

We set out to meet Organic Kitchen's Founders' relentless attention to detail in creating a brand that celebrates a more planet-positive and healthy option for consumers. Rather than leaning into category norms of muted palettes, minimalist layouts and organic textures, Organic Kitchen embraces the joy of quality food and healthy choices.

Fearless colour combinations distinguish each product category both as part of the Organic Kitchen range and on-shelf. Fresh ingredients explode across the front of pack and each product’s unique qualities are showcased in a series of characterful illustrated icons. The result is fresh and proud – ultimately creating something with universal appeal, whether you have a special diet or are just someone with a taste for quality foods.

We worked closely with the Organic Kitchen team and key suppliers over time to create, develop, and unify the Organic Kitchen portfolio across multiple ranges, formats and sizes. This included regular check-ins with retailers about the brand's performance and customer feedback.