Using zero chemical herbicides and pesticides, the Garden Teas team are passionate about producing top quality herbal teas that showcase the power of garden-grown goodness. We worked with the brand on their visual identity and packaging design, creating a playful and vibrant concept that builds a story across the range and has a distinct shelf-presence.

A timeless serif wordmark is softened with the custom leaf motif, designed as part of the ‘a’ letterform. This immediately anchors the identity in nature, inspired by the range of herbal teas. The motif is then carried across packaging, a logo shield and the tea sachets. The vibrant primary colour palette also looks to nature for inspiration and is balanced out by secondary shades of warm earth tones.

Plants and herbs have been used as powerful healing tools throughout time. We wanted to pay homage to this ancient tradition with a series of custom illustrative patterns. The simple line drawings reflect the purity of the product and this ancient tradition, but they also inspire imaginations. The doodle style has day dreaming connections – doodling is said to unlock the unconscious mind and sharpen the senses.

The illustrations create a repeat pattern which features hidden animals that add personality to the brand, as well as creating a mascot for each blend to use across communications - can you spot the hedgehog? How about the rabbit?

Garden Teas use FSC certified boxes, are 100% plastic free and fully certified. They use cotton to seal their tea bags, paper envelopes to individually enclose each bag and use unbleached tea bags which can be composted with home food waste after each brew.

We used a mixture of iconography and call-outs on pack to create a distinctive and clear layout to communicate their environmental and social credentials.

The concept transports visitors to the Garden, with a beautiful pitched greenhouse, paved walkways, vintage bistro furniture, fresh botanicals and natural materials. The brand illustrations are produced on a large scale as 3D cut-outs to create a Gram-worthy and back-lit logo installation. And the custom counter not only acts as a point of service, but also showcases the full product range and allows you to register interest or shop online via integrated iPads.