TMC have collaborated with Brand Partner Planet Organic to create a unique moment in their flagship store on Tottenham Court Road in London. The UK’s largest organic supermarket, Planet Organic commissioned Toby Marsh Creative to design and install a 3 metre by 7 metre painted wall mural, taking pride-of-place in the store’s mezzanine cafe seating area. To compliment this, Planet Organic also asked us to design a series of framed positive slogan posters for the opposite wall.

We collaborated with Planet Organic closely on everything from the concept to the installation, with the TMC team hand painting the large wall mural design over the course of three days. The brief was to create a one-of-a-kind type artwork, playing with the store’s existing retro product signage style and with a nod to Californian vibes when it came to the colours. With the aim of creating a playful backdrop in the cafe seating area, the wall mural also complimented the retro vibe in-store fridge signage on the floor below, tying everything together in a fun yet cohesive way.

TMC transformed the plain walls into an installation that has become a talking point of the flagship store and with over 12,000 customers each week, it has become the dream Instagrammable wall!

Take a little trip inside Planet Organic’s Tottenham Court Road store and check out our wall muralPress: DesignRush NewsDesignRush, an extensive online showcase for packaging design, features TMC’s packaging project for Swiss brand, BonJu