TMC specialises in crafting transformative brand strategies and experiences that leave a lasting impact. In January 2022, TMC embarked on an extraordinary journey when Toby, our Founder and Director, took a consultancy placement as Acting Chief Experience Officer at Burgeon Labs Ltd. in Geneva, Switzerland. This pivotal chapter allowed TMC to deepen its understanding of the longevity industry, elevate and design comprehensive user experiences, and contribute to the success of a rapidly evolving business.

Longevity: A Paradigm Shift in Healthcare

Longevity science is undergoing a transformative revolution. With Silicon Valley giants pouring billions into research and the market projected to hit $44.2 billion by 2030, longevity has evolved from a niche concept to a global aspiration.

Modern living is a paradox: while advances in healthcare help people live longer, urban environments and high-pressure lifestyles accelerate ageing. This makes preventive medicine—focused on early detection and personalised health solutions—a critical frontier. It’s here, at the crossroads of science, technology, and wellness, that Burgeon Labs flourished, and where TMC had the privilege to collaborate.

Designing Patient-Centric Experiences at Burgeon Labs

As Acting Chief Experience Officer, Toby helped to shape and drive Burgeon Labs’ strategic vision, forging key partnerships, identifying market opportunities, and spearheading the design and development of their mobile app—a digital product that embodied their innovative approach to democratising longevity. Across digital and physical experiences, Toby focused on embedding a customer-first culture, ensuring that user satisfaction and empathy were central to every interaction.

Digital: Driving the concept, strategy and design of the digital product was a key pillar of TMC’s contribution. Under Toby’s leadership, the team conducted in-depth user research, built detailed personas, and developed a beta version of the app. From wireframes to high-fidelity prototypes, every step prioritised user-centric design. Multidisciplinary teams spanning UI/UX, digital engineering, and content production collaborated seamlessly to deliver a platform tailored to its audience.

Physical: Beyond the digital sphere, Toby played a pivotal role in crafting patient and customer experiences across physical environments. Collaborating with clinical teams, customer service professionals, architects, and sales and operations specialists, he helped to bridge the gap between technology and human connection. This integrated approach ensured every touchpoint built meaningful, seamless experiences that enhanced empathy, innovation, and satisfaction. Strategic partnerships with global leaders like The Waldorf Astoria in Berlin, Oceanco in The Netherlands, and Clinique La Prairie in Switzerland brought Burgeon Labs’ vision to life within some of the world’s most prestigious settings.

A Successful Sale

In 2023, Burgeon Labs achieved a successful sale of the digital product—a pivotal moment that reflected the culmination of strategic groundwork, innovative design, and collaborative partnerships. TMC’s role in shaping Burgeon Labs’ trajectory underscores the Studio’s ability to align creativity with commercial success.

We are immensely proud to have contributed to this achievement and grateful for the opportunity to collaborate with such talented teams. The eighteen months were as rewarding as they were challenging, offering countless lessons and a deep appreciation for the people who made it all possible.

LDN > GVA

Living between the UK and Geneva was a rewarding experience for Toby. Managing the TMC Studio alongside a demanding consultancy placement, he embraced Geneva’s unique mix of global sophistication and village charm. With a population the equivalent of Bath in the UK, with 45% being expatriates representing nearly 200 nationalities, the city felt both intimate and inspiring. The Genevese are the arbiters of moderation, mastering the perfect balance of work, play, and collaboration—a place Toby will always remember fondly and looks forward to working again soon.

Partnering with TMC

This experience exemplifies what TMC does best: blending strategy and design to create meaningful experiences that resonate. Whether refining a brand’s experience, developing user-focused platforms, or unlocking new market opportunities, TMC’s expertise helps brands to succeed. Collaborations with organisations like Burgeon Labs highlight the Studio’s ability to navigate complex industries while delivering exceptional results.

Let’s talk about the experience you’re trying to create.